Here’s the full Chicken Tag case study we finalized, ready to paste:
Chicken Tag – Arena level design for VR and mobile
Platform: Built in the Meta Horizon platform
Goal
Create an arena that makes it easy for players to jump in quickly, understand where to go, and want to keep coming back.
My role
Designed the arena layout for both VR and mobile
Design highlights
Focused on “land and play” flow so players can start matches with almost no friction.
Built clear paths and readable spaces for fast orientation and movement.
Supported short, repayable matches with layouts that stay fun over multiple rounds.
Added retention features like wearables players can earn and show off to others.
What I learned
Good arena design is about more than the space itself—it’s about fast entry into play and giving players reasons to return.